Hello, I'm Susan.
I'm a creative and marketing leader with experience in branding and packaging, advertising, shopper marketing, and leading creative teams across both agency and in-house roles. Along the way, I've had the opportunity to work with brands including Procter & Gamble, Beam Suntory, Essilor, Wendy's, Wrigley, Mars Petcare, Kellogg's, and Kroger. These experiences have given me a broad perspective on how brands come to life across different categories, channels, and audiences. The work featured here is a selection of projects I've worked on throughout my career across agency, in-house, and independent roles.
A Little Bit About Me
I genuinely love the making part of the process with starting with an idea and seeing all the pieces come together into something that feels connected and true to the brand. I enjoy asking the right questions, exploring different possibilities, refining the details, building strong relationships, and helping the people around me grow along the way.
Creating has always been a big part of who I am. I'm just as happy picking up a paintbrush, trying something new in the kitchen, tending to a loaf of sourdough, or adding another plant to my collection. For me, creativity is about staying curious, making things, finding inspiration in unexpected places, and bringing that same energy to whatever I take on next.
A Few Things I Do Well
Creative Direction
Turning strategy into strong creative ideas that are both beautiful and purposeful with a vision for how they work across channels and touchpoints.
Branding + Design
Creating thoughtful design across brand identity, packaging, campaigns, and everything in between.
Art Direction
Bringing ideas to life through photography, video, illustration, and social content with an eye for the details that make it all come together.