Salads from Quick Serve Restaurants (QSR) were not always seen as having quality ingredients or providing the freshness and satisfaction consumers expected.

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We set out to demonstrate that Wendy's shared those same values and could deliver on those expectations. We brought attention to what Wendy's was already doing differently, from fresh, North American produce delivered multiple times a week and prepped by hand in restaurants to freshly baked bacon and grilled chicken.

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Making Your Salad Fresh Starts Right Here.