Essilor launched Essential Blue Series to expand harmful blue light protection across its portfolio of brands and lenses. With the broader offering, Eyecare Professionals needed the right tools and information to understand its value and confidently communicate the benefits to their patients.

​

We developed the naming and brand identity for the new offering, along with a B2B campaign for independent Eyecare Professionals that built awareness and provided education around harmful blue light and the importance of protection.