WRIGLEY'S ORBIT GUM: KEEP AMERICA BEAUTIFUL SUMMER PROMOTION

ROLE: Designer

PROJECT: Package Design & Mural

Wrigley teamed up with Keep America Beautiful & MTV’s The Buried Life to create a summer promotion in an effort to clean up a US city based on consumer participation.

New pack designs were created and when collected created a small mosaic. Inside each pack, consumers voted on the city they wanted to clean up. Chicago was the winning city and a crew of volunteers collected trash and planted greenery. To kick off the clean up, a mural was painted and Orbit presented a check to Keep America Beautiful for $300,000 to continue their clean-up work across the country.