The Jeff Ruby Foundation was in need of an updated identity that felt connected to the brand while giving the Foundation a distinct voice of its own. The goal was to better reflect its mission in supporting vulnerable youth and create a more cohesive foundation for its communications. 

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The updated identity extended across new brand guidelines, website, and social channels. It came to life in a big way with the Foundation's innaugural golf outing, a fundraiser benefiting children in foster care that provided the perfect opportunity to introduce the new brand across the full event experience.