With competition growing in the natural hair care segment, Herbal Essences wanted to strengthen its position as a sustainable, values-driven brand while driving sales. We created "Renew the Forest," a partnership with The Nature Conservancy and TerraCycle that gave shoppers a simple way to make a difference: buy two bottles, plant one tree.

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We developed the campaign idea, key visual, communication plan, and shopper program, working alongside the Herbal Essences brand team and agency partners to bring it to life across retail, social, media, and influencer content. In-store displays reached more than 2,000 Walmart locations making it easy for shoppers to understand the program, navigate the brand, and contribute to a cause with their purchase.